MULTI-channel marketing solutions
Increased Impressions
Our multi-channel marketing campaigns consist of traditional mail, e-mail, social media & mobile outreach communication options. We understand that each customer or prospect that is targeted, consume content through a variety of channels. To ensure the highest engagement possible, we deliver campaign content across traditional & emerging channels to reach the targeted audience, wherever they happen to be, at any given moment. The old adage that “you can’t hit a moving target” no longer rings true in today’s marketing arena.
Reaching the right target, at the right time presents a unique challenge. In an effort to ensure that we increase the probability of engaging with audience targets, we make every effort to convince clients to allow us to deliver their marketing campaign content over a variety of channels. Every channel provides us the ability to maximize the number of impressions each customer or prospect will be influenced by. In doing so, we deliver a consistent experience over each channel.
Credible offers
Creating traffic while ensuring we enhance a client’s hard fought reputation requires a dedicated balance in any outreach marketing. Today’s automotive consumer has a wealth of information at their fingertips and scrutinize dealer reviews and reputation scores. We understand that customers & prospects have researched all their options and are armed with more information about their vehicle of choice, than the sales representative they encounter. To minimize back & forth negotiations, we provide existing customers with individual, personalized New Vehicle Upgrade Quotes or other credible, compelling offers that virtually eliminate negotiations and streamline the sales process while building trust with recipients.
Our ability to identify those existing customers who can upgrade to a new vehicle, months or even years, before they ever thought possible, or convince specifically targeted prospects that the vehicle they are currently driving is one our client is interested in acquiring, are campaign strategies we been employing successfully for the past 25 years. Based upon consultation with each dealer-client, we tailor the message & creative while targeting the specific audience that has the highest probability of helping our clients achieve their short-term goals and objectives.
compelling creative
Capturing the attention of existing customers & prospects requires creative that compels the recipient to purposefully engage with the content. By grabbing their immediate attention with compelling creative, the probability that they will be pulled in increases exponentially. To maximize the highest possible engagement with the targeted recipients, our team of veteran, automotive marketing graphic designers, copy-writers and data analysts, work their magic behind the scenes by selecting the most enticing vehicle & background images, employ the most impactful copy and scour DMS data which is the winning combination.
POwer of p-url’s
One of the most important and effective components of any direct marketing campaign is the use of Personalized URL’s. Proper use, however, is the key to unleashing the power of any p-URL. The ability to capture vital customer data and deliver that information, in real-time to our clients, is paramount to the success of each campaign. To ensure recipients of our marketing communications engage with the p-URL included, we employ another psychological technique that instills a sense of mystery, leading the recipient to impulsively engage in an effort to unmask the unknown. By employing this approach, our clients consistently receive quality lead responses that provide them with enhanced customer & trade-in vehicle information. Having this information prior to the arrival of the customer allows the client to tailor a solid deal or better arm their team on how to overcome objections during negotiations.
Video E-Mails Boost Conversions
Inboxes today are inundated with irrelevant offers and unwanted solicitations. To break through the clutter and increase open and click-through rates, we offer our clients the option of employing video e-mails as an alternative marketing channel. Video e-mails are relatively new to many people. As a result, they create intrigue, which captures people’s attention, resulting in increased engagement & interest. Recipients ability to watch video of the newest model of what you’re currently driving, as part of the compelling upgrade opportunity offer they are receiving, is a total game-changer.
SMS Text Interactions
We all realize that communication is key in any outreach marketing initiative. Today, texting has become the number one method of one-to-one communications. Having the ability to deliver a relevant, enticing & instant message to individuals wherever they are, is a total game-changer. Yes, we realize it’s more complicated to implement and compliance is critical but we have the expertise to implement successfully. Not including this mainstream method of communicating as a component of outreach marketing to existing customers, has the potential to result in multiple lost opportunities and diminish overall results.
Psychology of Direct Marketing
Call-to-action is paramount to the success of every automotive marketing campaign. Over the past 25 years, Ready Automotive Marketing has perfected the art of creating urgency. Our secret sauce, the recipe we never share in its entirety, consists of utilizing emotionally charged words and phrases to methodically & deliberately tap into the psyche of each recipient.
As automotive marketing experts, with a long history of campaign success, we have a keen understanding of the psychological triggers that capture the attention of our targeted audience as a direct result of delivering enticing direct mail, e-mail, text, and voicemails that move recipients to impulsively take action or respond to a specific offer. Every ingredient baked into our formula has been perfected over the last 25 years and is the reason our clients consistently experience an increase in incremental sales each month.
An Automotive marketing expert is ready to assist you!
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