CREDIBLE Messages
Automotive consumers are armed with a wealth of information. To entice these savvy and well-informed consumers to respond, they must receive credible and relevant reasons to respond. We have mastered the art of creating urgency in the automotive retail marketplace and are credited with consistently assisting our dealer-clients in delivering 1,000’s of incremental units, month in and month out, across the country.
ENGAGING Creative
Tasteful, professional, captivating & enticing creative is paramount to engaging auto buyers. Hype, gimmicks & over-the-top offers are unappealing and can be perceived as a “dumbing-down” of your image. Positioning your dealership organization as credible, professional, transparent & consumer-friendly, instantly separates you from your competitors. Communicating with your existing Sales & Service customers or strategically focusing on attracting “in-the-market” conquest owner prospects effectively, requires promoting current offers via the use of superior creative and well written, captivating copy. We are the experts in the automotive arena, as proven by the results we consistently deliver month-over-month, regardless of industry trends, challenges or fluctuations.
powerful use of dms data
During the past 25 years, we have studied, analyzed, modeled and identified specific trends with automotive retailer DMS platforms. While other entities rely upon automation or artificial intelligence processes, we focus on human intelligence. Each campaign, for every individual dealer requires a tailored approach to ensure that we are aligned with their monthly goal & objectives.
To ensure that we are providing each dealer with a tailored approach, the team assigned to each client scours each dealer’s DMS data to identify those customers with the highest propensity to upgrade to a New or Pre-Owned vehicle based on a number of qualifiers. In addition, we also identify and communicate affordable lease payment offers to retail customers. By showcasing a new retail along with a new lease offer, dealers are experiencing higher response, conversion and sold rates compared to simply offering customers a traditional upgrade vehicle offer. This unique use of DMS data increases customer retention percentages exponentially, while helping dealers target and acquire the most sought after retail trades
